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Wilkinson Sword: The Moment Before The Moment

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MullenLowe has today launched a new campaign, 'The Moment Before The Moment', for renowned razor brand Wilkinson Sword. The campaign focuses on the heritage of the brand and how it has helped men sharpen their style for nearly 250 years. The new film journeys through time to significant moments in the lives of three different men, as they prepare for - and experience - key events. MullenLowe worked in partnership with Blur films to produce the campaign creating an epic and cinematic feeling, bringing to life the idea with drama and flare.
Credits Other credits

Global Business Director: Rebecca Harrison

Global Account Director: Gavin Fullick

Global Account Manager: Alice Pelly

Global Strategy Director: Richard Kelly

Print Producer: Maria Singh, Hettie Rifkin

Digital Producer: Jemma Hamid

Designer: Dominic Scriven

Digital Designer: Chris Davey

Retouching: Pete Stedman

Photographer: Martin Sonzogni

Post Production Company: Blur Films

Editing house: Metropolitana Madrid

Editor: Lucas Nolla

Sound design: Vaudeville Sound

Lead sound: Luke Hatfield

Music company: Concord Music

Music negotiated by: Stephen Phillips

Composer: Sean Redmond

Record Company: Ethos Music


Marketing Director Europe: Jochen Schmitz

Regional Segment Manager: Jil Lambert

Europe Segment Head Mens Shaving: Celine Solladie

Marketing and business development director MEA: Clothilde Martin

UK Segment Manager: Male

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