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Top 6: February 5th 2020
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Allianz Ireland: Allianz Leagues 2020Top 6: February 5th 2020
Allianz Ireland has launched the latest TV advertisement from its 'We Cover Courage' campaign, developed by creative agency In the Company of Huskies. Building on the 'We Cover Courage' campaign which ran throughout 2019, Allianz Ireland’s latest commercial celebrates its 28 year-long sponsorship of the Allianz Leagues and explores how sport at all levels can inspire people to be courageous in their day-to-day lives. Building on its longstanding partnership with the GAA, Allianz has also launched a special offer to GAA club members. All GAA club members and supporters can avail of exclusive discounts on their Allianz home and motor insurance, with Allianz making a donation to their local club when they purchase or renew a policy. The new commercial first aired on TV on the 23rd of January. The TV advert will be supported by advertising posters of scoreboards that visualise courage and fear battling it out. The campaign will also be seen on billboards nationwide and online across Facebook, Instagram and Twitter. Using the theme of Courage Versus Fear, the commercial – created by In the Company of Huskies – follows a series of people as they experience fear in their daily lives. Be it performing in front of judges or going on a date, it portrays fear as a tough opponent that forces us to play it safe. As the ad progresses, courage starts to get the upper hand over fear on the scoreboard – it shows how with some courage, people can become unbeatable. It also shows how lessons learned playing sport can be applied to life and how sport can help people find courage in all aspects of their lives.
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