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Ikea: Why We Make
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People want to do everything they can to make their home a sanctum, live by their values and fulfill their individual needs. Everyone knows that IKEA sells affordable furnishings, but not everyone knows that IKEA makes choices - throughout their business and their supply chain - to have a more positive impact on people and the planet. The new Olivier Gondry-directed campaign via Ogilvy, New York, is called 'Why We Make' as it outlines the purpose and the 'why' behind many of IKEA's long-standing corporate practices and initiatives. At a time when corporate responsibility and ethical consumption are more on trend than ever, IKEA reintroduces itself to the US market with a message that perhaps isn’t so new at all. Because everything from their sustainability initiatives, to inclusive employment practices, to community building and innovative product design with purpose have always been core to what IKEA is all about – and all in service of helping people live their dream.
Managing Director: Claire Morris Related |
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