Audi: Let It Go

In order to change where we're going, we need to let go of the past. That's the message Audi will boldly deliver during the fourth quarter of Sunday's Big Game broadcast, as the company ushers in a new era of mobility with a new global campaign. The cinematic spot features actress Maisie Williams behind the wheel of an Audi e-tron Sportback, confronting the cultural norms that have gotten us to where we are today. Her interpretation of the hit song "Let It Go" from Disney's Frozen serves as the soundtrack, encouraging viewers to join Audi in letting go of the past and embracing a more sustainable future.
Agency: 72andSunny, Amsterdam.