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Interactive

P&G: When We Come Together - Teaser


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For the first time in its history of Super Bowl ads, P&G will bring together seven of its iconic brands in a TV commercial co-created by people across the country starting today by visiting the interactive site WhenWeComeTogether.com. Visitors to WhenWeComeTogether.com will be able to direct the action in real-time to select how they want to see Head & Shoulders' spokesperson Sofia Vergara and her guests come together to tackle an epic Super Bowl party messy surprise.
Agency: Grey Midwest

The most popular scenarios chosen among viewers will then be featured in a 60-second ad that will be dynamically created just minutes before it airs during the fourth quarter of Sunday night’s game. The star-studded guest list attending #SofiasSuperBowlParty includes: Rob Riggle, Troy Polamalu, Isaiah Mustafa, Busy Philipps, and Manolo Vergara. P&G’s Bounty, Mr. Clean, Febreze, Olay, Charmin, Head & Shoulders, and Old Spice brands also make appearances.
Credits Other credits

Chief Client Officer: Christopher Reintz

Group Director, Client Operations: Sarah Medley

Associate Project Manager: Lyndsey Noland

Agency: Grey HQ

President, Team P&G: Debby Reiner

Chief Content Officer: Jeff Stamp

Design Director: Han Lin

Designer: Juliano Domingues

PRODUCTION AGENCY: Townhouse

Chief Production Officer: James McPherson

Integrated Producer: Dante da Parma

Music Producer: David Lapinsky

Head of Business Affairs: Stephen Bernstein

VP, Head of Talent: Natasha Howell

Business Managers: Beverly Beach & Tim O’Shea

Production

Partner: Joe Biggins

Line Producer: Joey Zadwarny

Production Supervisor: Cory Desrosiers

EDITORIAL: Final Cut NY/LA

Editor: Crispin Struthers

Executive Producer: Sarah Roebuck

Producer: Sue Romweber

Assistant Editor: Chris Rizzo

CG/VFX: Glassworks

VFX Supervisor / 2D Lead: Kyle Obley

Executive Producer: Chris Kiser

Producer: Belén Palos

2D Artists: Blake Huber, Alexis da Camara, Nils Crompton, Maxence Peillon, Eric Schaechter, George Marmoutas

Design & Motion GFX: Nils Crompton

3D Artists: Rudiger Kaltenhäuser, Darren Macpherson, Callum Austin, Jef Fleurkens

Jnr. Producer Jamie McCubbin

POST/FINISHING: Significant Others

Producer: Alek Rost

Producer: Kyra Hendricks

Flame Artist: Dirk Greene

Audio Engineer: T. Terressa Tate

Music: Junto Sounds

Executive Producer: Jared Schlemovitz

CG/VFX: Silver Spoon (Mr. Clean)

Managing Director: Dan Pack

Executive Producer: Laura Herzinig

Lead Compositor: Josh Weiss

CG/VFX: Passion Pictures (Charmin Bear)

Director/Animator: Russell Brooke

Producers: Matt Saxton, Juliette Stern

Light & Render: Simon Brown

Compositor: Andre Bittencourt

VFX Supervisor: Dave Walker

Technical Partner: Eko

Chief Creative Officer: Alon Benari

Producer: Irene Babych

Principal Talent: PRE

Managing Director: Megan McMahon

Director, Talent Procurement: Valerie Holmes

Talent Procurement: Brad Griffiths

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