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Top 6: February 12th 2020

M·A·C Cosmetics: M·A·C Opening

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Top 6: February 12th 2020
Parties packed with celebrities and magazine cover personalities are no longer private and exclusive. M.A.C Cosmetics, the world authority in professional makeup, has just announced its Official Store in Mercado Libre, the largest e-commerce platform in Latin America. The beauty company offers all its products on this platform. The celebration of the store's opening was a full digital party. The event had live performances of local bands, celebrities, bartenders and more. To live through the different experiences, Wunderman Thompson Argentina created a user interface where users could click on and move through tags on Instagram. More than 22 Instagram profiles were created and over 100 videos were shot in order to generate the feeling in real time. In addition, anyone who wanted to could buy the entire M.A.C product line directly from the Instagram posts.
Credits Other credits

Customer Service Director: Eliana Kaplan

Account Direction: Dana di Lello

Account: Ramiro Pannunzio

Head of Social Media: Gabriela Gardini

Head of art: Fernando Rossini

Data and analytics lead: Sol Brero

Technology director: Mercedes Aizawa

Creative coordination: Paula Akel

Editor: Leandro Ramirez

Community Manager: Marina Etchegoyen, Silvio Gardini, Agustina Celesti, Carolina Bardelli

Colour: Anahí Piccinin

Costume Designer: Gina Garbini

Post Production: MyM

Sound post production: Porta

Make-up Artist: Daiana González

Advertiser Supervisor: Mariana Bogado, Maria Sol Otero, Ailin Gatto

Music: Violeta Music Studio

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