KFC: KFC - Smart Chat

After the holiday season, which takes a toll on our finances, teens end up broke. In order to help them be more careful with their money, KFC created a chatbot game which taught users the basic economic principles in a game. Through four experiences related to teens' everyday life (resales, fieldtrips, organizing parties and going out), they learned to take the best decisions when it comes to saving money and being financially responsible.
Agency: MRM/McCann
View: https://vimeo.com/374094119