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Top 6: March 4th 2020

Great Northern Brewing Co.: InstaRadio - VIC

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Top 6: March 4th 2020
Carlton & United Breweries' Great Northern Brewing Company has launched a national radio campaign via Clemenger BBDO Melbourne, that sees the brand turn Instagram posts into radio spots, and then back into Instagram posts. Targeting specific regional communities, InstaRadio was inspired by the thousands of Australians who love posting photos on Instagram of themselves sharing a Great Northern with their mates in regional Australia. The campaign sees the best of these photos brought to life on radio, with the moments translated into a script read by Australian actor, John Flaus.
Credits Other credits

Client: CUB

VP of Marketing: Brian Phan

Acting Brand Director – Contemporary: Antonia Ciorciari

Great Northern Brewing Co.: Amy Pollock-Hall, Brand Manager

Assistant Brand Manager – Great Northern Brewing Co: Monique Di Gregorio

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