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Bonds: Poppy and Lucy


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To support the release of their new Pride range, Bonds has created 'OUT NOW', an idea that turns a common fashion phrase into a powerful mechanism of pride and support. 'OUT NOW' features queer Aussies sharing the number of years they’ve been living out and proud, as a way to promote visibility and celebrate the LGBTQIA+ community.
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Client: Bonds

Head of Marketing: Kelly McBride

Marketing Manager: Kedda Ghazarian

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