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Top 6: March 4th 2020

Burger King: The Moldy Whopper, Day 28

Top 6: March 4th 2020
The beauty of real food is that it gets ugly. That’s why Burger King are rolling out a Whopper that is free from artificial preservatives. The Whopper is currently available in more than 400 restaurants in the U.S., and will reach all restaurants in the U.S. by the end of 2020. This campaign promotes #NoArtificialPreservatives and takes on McDonald’s whose hamburgers don't decompose. Burger King says it shows "mold can be a beautiful thing.” Burger King global CMO Fernando Machado is quoted: "At Burger King we believe that real food tastes better. That's why we are working hard to remove preservatives, colors and flavors from artificial sources from the food we serve in all countries around the world.”
Credits Other credits


Planner: Simon Stefansson

Account Director: Rickard Allstrin

Account Manager: Mia Melani

Final Art: Åsa Eklund, Alexander Lundvall

Tech Director: Stefan Kindgren


Partner: Pancho Cassis

Group Account Director: Stefane Rosa


Food stylist: Anna Lindblad

Photo assistant: Erik Ögnelooh

Graffer: Kalle Dahlberg

COLONY (Production company)

Art buyer / Producer: Jenny Steggo

Producer and director: Markus Ahlm

Producer: Lena von der Burg

Online: Erik Lindahl / Colony

Sound: Quint Starkie

Grade: Jean-Claude Soret, MPC London


"What A Difference A Day Makes" by Aretha Franklin

MOKOH Music Berlin

Music Supervisor & Intro Composer: Maria Moritz, Stephan Moritz


Danny Simon – Music, Director

Ryan Schinman – Co-Founder

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