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Kapten: Buttocks


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Recipe has created their first work for ride-hailing app Kapten since winning the account in January. The integrated campaign for France and the UK, 'Buttocks', encourages audiences to make a stand while comfortably sitting down. The 30" film features a range of passengers proudly declaring why they've decided to 'vote with their buttocks' and take a seat in a Kapten, highlighting the brand's USPs; loyalty rewards, fair share for drivers, round-up and donate, the option to choose electric, and fixed, low fares. After all, it might just be your best decision today.
Credits Other credits

Media Agency: 7stars in the UK and Wavemaker in France.

Post-Production: Recipe

Grade: MPC

Music Recording and Arrangement: Rob Colquhoun

Audio Post-Production: Offset

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