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Top 6: March 11th 2020

INCUCAI Argentina / Sony Music Argentina: Through Your Eyes

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Top 6: March 11th 2020
To encourage corneas donations, Wunderman Thompson, Sony and the renowned Argentine musician Dante Spinetta created a video clip in collaboration with INCUCAI (Argentina's best known NGO for organ donation). The video can only be seen on mobile devices if it is aimed at the eyes of another person. When you don't aim it directly at another person’s eyes, the images are blurred, and the person sees saturated colours and shadows. Through this technological and artistic innovation, Wunderman Thompson Argentina seeks to raise awareness of the difficulty faced by those awaiting a corneal transplant and the importance of donating. Using the hashtag #XTUSOJOS, Wunderman Thompson Argentina designed and developed the project, in collaboration with Tokyyto who designed exclusive Instagram filters. This artist created the world's most used filters in social networks, and he decided to take part in the initiative so that all those who wish to support the dissemination of the message can upload their stories using these visual adaptations.
Credits Other credits

Designer: Federico Alfonso

Head of Production: Maite Orlievsky

Head of Social Media Strategy: Gabriela Gardini

Account Directors: Carolina Graziano & Sofi Amestoy

Technology Director: Mercedes Aizawa

Technical Lead: Javier Corra

Developer: Pablo Mendoza

Project Manager Lead: Bárbara Laffue

Project Manager: Julián Leonetti

QA Team: J. Laurito & P. Lopez Reyes

Client: Incucai Argentina

Communication Director: Roxana Fontana

PR: Ale Routurou & Pablo Rabotnikof

Client: Sony Music Argentina

Digital Marketing Director: Anibal Marquez

Managing Directors: Damian Amato & Agustin Sarricchio

PR Company: AdverPR

PR Director: Natalia Rodoni

PR Account Director: Silvina Caballero

Instagram Filter Design: Tomas Tokkyto Posse

Influencer Agency: Media Lab

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