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Courageous Conversation: Not A Gun

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Black people are three times more likely than white people to be killed by police and 50 percent more likely to be unarmed when killed. To raise awareness of this issue and to offer a solution, Courageous Conversation Global Foundation (CCGF), the award-winning protocol for effectively engaging, sustaining and deepening interracial dialogue, will launch the ‘Not a Gun’ campaign in Austin, Texas. Corresponding to the cases involving Trayvon Martin (Skittles), Stephon Clark (a cell phone) and Eric Garner (cigarettes), the print and outdoor ads created by Goodby Silverstein & Partners (GS&P) for the campaign, picture products such as candy bars and cell phones in the hands of people of colour, except with the twist that the products are labeled with the tag ‘Not a Gun.’ Coming out of this campaign, CCGF will partner with law-enforcement professionals to develop a training seminar called ‘Survival Options for Police and People’ geared specifically to improving relationships between police departments and communities. Visitors to the not a gun website can sign up for the training as well as sign a petition that encourages more effective unconscious-bias and de-escalation training for all police officers. Additionally, a film directed by Kevin Foley at Rakish will be released that illustrates a scenario in which a black man orders a candy bar, just like his white counterparts , but instead of being handed candy, he’s handed a gun. The film highlights a disturbing issue that warrants heavier coverage, illustrating the unconscious yet overwhelming bias against people of colour in situations where firearms are presumed to be present.
Credits Other credits

Design Director: Ryan Self

Designer: Tana Cieciora

Designer: Tiffany Zaporteza

Designer: Lorenz Ortiz

President: Derek Robson

Managing Partner: Leslie Barrett

Associate Director of Account Management: Jenna Duboe

Account Manager: Emily Kelly

Account Manager: Crystal Thomas

Partner, Head of Brand Strategy: Bonnie Wan

Partner, Head of Communication Strategy: Christine Chen

Brand Strategist: Madison Cameron

Communications Strategist: Matt McNamara

Quantitative Strategist: Nancy Parrott

Director of Production: Leila Gage

Print Production

Co-Director of Production: Margaret Brett-Kearns

Executive Producer: Danielle Riccardi

Senior Print Producer/Art Buyer: Noah Dasho

Senior Print Producer: Joni Wittrup

Head of Photography: Quinn Gravier

Content Creative Coordinator: Hanna Hegnell

Prepress: Dmax Imaging

Retouching: Sam Nordemann

GS&P Labs

Director of Creative Technology: Troy Lumpkin

Executive Producer: Tena Goy

Creative Technologist: August Bjornberg

Business Affairs

Director of Business Affairs: Judy Ybarra

Senior Business Affairs Manager: Anna Diokno

Broadcast Traffic Director: Ruchele Eisenman

Broadcast Production Company:

Line Producer: John Malina

1st AD: Mariano Andre

Production Designer: Jace Ford

Editorial Company

Company Name: Work Editorial

Editor: Biff Butler

Audio and Sound Design Company

Company name: Lime Studios

Sound Design Company City: Lime Studios

Sound Designer: Joel Waters

Audio Engineer: Joel Waters

Assistant Mixer: Chris Nungary

Executive Producer: Susie Boyajan


Sound Design: Dary Barclay

Mix & Mastering: John Iaquinta

Original Music: Alec Harrison

Music Director: Dan McManus

VFX Company

Company name: The Mill

Executive Producer: Fawn Fletcher

Sr. Producer: Anita Emor / Katie Buckley

2D Comp Lead: Adam Lambert, Alex Candlish

2D Comp: Gavin Marler, Tim Robbins

Colorist: Matthew Osborne


Founder and President: Glenn Singleton

Director of Government and NGO Partnerships: Courtlandt Butts

Executive Director, Courageous Conversation Global Foundation: Andrea Johnson

Communications Officer: Gabriel Gima

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