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Top 6: March 11th 2020
TV

Heineken: Father & Son

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Top 6: March 11th 2020
Heineken has launched a new When You Drive, Never Drink responsible consumption campaign featuring father and son duo, and former Formula 1 World Champions, Keke and Nico Rosberg. Through a relatable story of familial rivalry where the pair compete with each other in activities such as tennis and fishing, the TV commercial highlights that no matter how confident a driver you are, the best driver is always the one that doesn't drink and drive. The insight for the campaign was drawn from Heineken's global research on drink driving triggers.
Agency: Publicis, Italy

[1] This shows that overconfidence in driving ability after consuming alcohol is a key cause of drink driving. The research also showed that the prominence of alcohol-free options, including Heineken® 0.0, made a positive impact on drink driving behaviour.
Credits Other credits

Head of Art: Costanza Rossi

Creative Supervisor: James Andrews

International Strategic Planner: James Moore


Head TV Production: Mariella Maiorano

Worldwide Account Director: David Pagnoni

International Client Service Director: Eleni Charakleia

Account Director: Silvia Ghiretti

Senior Account Manager: Jan Wojtkowski

Digital

Global Chief Creative Officer Publicis WW: Bruno Bertelli

Chief Creative Officer Publicis Italy: Cristiana Boccassini


Global Executive Creative Director: Luissandro Del Gobbo

Global Executive Creative Director: Marco Venturelli

Global Executive Creative Director: Luca Cinquepalmi


Head of Art: Costanza Rossi

Creative Supervisor: James Andrews

International Strategic Planner: James Moore


Senior Strategist: Stuart Williams

Head TV Production: Mariella Maiorano

Digital producer: Jonathan Grassi

Worldwide Account Director: David Pagnoni

International Client Service Director: Eleni Charakleia

Digital Account Director: Alexandra Stoica

Senior Account Manager: Jan Wojtkowski

Production Designer: Peter Grant

Costume Designer: Pernille Holm

Editor: Russell Icke

Post Production Company: MPC London

Executive Producer: Dafydd Upsdell

Sound Engineer: Raj Sehgal (Grand Central Recording Studio London)

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