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Web Film

Volvo Trucks: The Tower - Behind The Scenes

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Volvo Trucks' latest launch film has reached new heights. To demonstrate the power and strength of its four new vehicles, Volvo built a colossal 15-metre, 58-tonne truck tower, stacking its four new trucks on top of one another. Adding to that, they stood president Roger Alm on top. In the truck industry, releasing one truck is a huge project. But releasing four at the same time is almost unheard of. When renewing the entire range of heavy duty trucks, Volvo Trucks went for a different approach. The unusual film, created by Forsman & Bodenfors, is set in the dead of night and starts by showing the truck tower as a huge monolith glowing in the distance. As it moves forward, we see wolves in the foreground and catch a glimpse of a female driver. As the film reaches its climax, complete with smoke and lighting effects, we see that the man standing on top of the truck tower is actually Volvo Trucks' president Roger Alm. The release of the film, directed by Andreas Nilsson ‘Epic Split’ fame, comes one day ahead of the official launch of the heavy duty range in Europe, which includes the Volvo FH, Volvo FH16, Volvo FM and Volvo FMX. The four trucks represent about two thirds of Volvo Trucks' deliveries.
Credits Other credits

Client Director: Cilla Pegelow

Account Director: Ann Spennare Bengtsson

Account Manager: Britta Nilsson

PR-strategist: Bjarne Darwall

Designer: Jerry Wass

Planner: Daniel Sjöstrand

Digital strategist: Peter Gaudiano

Media/PR agency: Verizon, TMK

Post Production: Bacon X

Music: Vangelis - Conquest of Paradise

Managing Director: Mette Jermiin

Line Producer: Jakob Berlin

Coordinator: Danielle Ekblad

1st AD: Robert Diment

2nd AD: Ronald Meier

Key grip: Emil Hall

Gaffer: Nils Wallin

Prop Master: Zeke Söderlund

Motion control Operator: Allan O. Lükow

Stylist: Natalie Olenheim

Stunt: Seth Ericson

Editor: Peter Brandt

Sound Design: Adrian Aurelius

Head of PR: Lasse Cato

Focus puller: Daniel Wannberg

Drone operator: Daniel Casselby

SFX supervisor: Johan Hamesk

Edit assistant: Nikolaj Dahl

Post Production: BaconX

VFX & COLOUR: BaconX

VFX supervisors: Jonas Drehn & Jan Tvilling

EXECUTIVE POST PRODUCER: Eliana Carranza-Pitcher

VFX PRODUCER: Louise Bejerholm

COLOURIST: Hannibal Lang

COLOUR ASSIST: Søren Gamborg Knudsen

Concept artist: Ditte Marie Ludvigsen

Previs artists: Tom Crate, David Lessel

CG Artists: David Lessel, Arthur Dalvig, Mats Andersson, Gemma Aliaga Costa, Erik Sundkvist

Comp artists: Mario Maruska, Mikkel Hansen, Jacob Carlsson, Oliver Buus, Kai Hauswirth

Client: Volvo Trucks

Product: The new Volvo FMX, Volvo FH, Volvo FH16, Volvo FM

Advertisers Supervisor: Jonas Jademyr

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