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Top 6: March 11th 2020

EcoSport: EcoSport Surf Tag

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Top 6: March 11th 2020
Sao Paulo is the city without beaches with more surfers in the world. There are 150,000 lovers who need to hit the road when they want to surf. They have to check the wheather, leave at dawn, pay an expensive toll fee and run back to work. With that in mind, Ford launched EcoSport Surf Tag, automatically paying the toll fee of Ford's SUV owners in days of good surfing conditions, always before business hour.
The car maker sent special toll tags to Ford EcoSport owners across the city and, using Waves Website technology, sent a detailed forecast of the waves, warning which days the toll fee would be free.
Agency: GTB, Sao Paulo
Credits Other credits

Producer: Marina Fridman, Yasmim Mattos

Social Media: Daniela Lima, Eliza Bianchezi

Media: Carolina Candil, Marcelo Marujo, Rafael Amorim

CRM: Fernanda Fofonca

BI: Carlos Serbino

Planner: Mariana Coelho

Account: Rafael Francheschini, Victor Caldeira

CRM Account: Lygia Carvalho, Caio Garletti

Project Manager: Patrícia Silvestre, Priscilla Ibrahim, Vanessa Jucá

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