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Bonds Organics: We Gots You


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Merging comfort, sustainability and style, Bonds has launched its first Organics underwear range for men and women accompanied by a new campaign via The ARC Factory. Made with full traceability and manufacturing transparency, Bonds Organics keeps you comfy and your mind at rest, knowing the range is taking steps towards a better future for everyone. The new 'We Gots You' campaign is fronted by Australian musician, writer and sustainability advocate Cody Simpson and fashion muse Paloma Elsesser, championing a generation of eco- conscious millennials, who define themselves in an organic way. Bonds Organics sees icons made modern, using GOTS certified organic cotton, the range includes a wide range of timeless silhouettes in earthy tones including trunks and briefs for men, and bikini briefs, gee and hi-hi styles for women, as well as soft, comfortable triangle bralettes and scoop back crops, to suit every body and style.
Credits Other credits

Account Manager: Crimson Dunstan

PR Director: Rose Pengelly

Photographer: Nick Leary

Hair: Lauren Palmer-Smith

Makeup: Jo Strettell

Grooming: Florido Basallo

Stylist: Gadir Rajab

Talent: Cody Simpson, Paloma Elsesser, Ruby Campbell, Jolina Pollex

Video: James J. Robinson

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