Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
Web Film

Bonds: Re-loved Cottontails


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
The fashion industry generates a lot of energy and waste. That’s why Bonds – one of Australia’s oldest and most iconic fashion brands – created the ‘Re-loved’ range, made from up to 45% recycled material. And when it came to launching their first sustainable range, we wanted to do it in the most sustainable way possible.

So we developed a digital campaign made entirely of re-loved material. Instead of creating anything new, we re-loved 100 years of Bonds’ most iconic advertising - like re-loving old Bonds TVCs and turning them into online and social videos. In doing so, we created an entire digital suite of content without creating a big carbon footprint.
Credits

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news