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Top 6: March 11th 2020
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UN Women: NewscastTop 6: March 11th 2020
A bold new Public Service Announcement, developed for UN Women’s Generation Equality campaign by San Francisco-based agency Erich & Kallman, reveals that inequality at work is not old news for women. Created for International Women’s Day (8 March), whose official theme this year is “I am Generation Equality: Realizing Women’s Rights,” the piece features an in-camera transformation of a 1950s newscast into one from present day. Throughout the piece a newscaster presents startling facts about “the state of working women around the world.” In the end, the sobering takeaway is that these facts aren’t from a different era, rather they are true of our current world in 2020.
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