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Qashqai: Connection
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To launch the 2020 Qashqai, Juniper ParkTBWA homed in on one specific strategic insight: technology can separate us more than it brings us together. The genesis for the TV spot focuses on this relatable human truth. The great promise of technology was that it could bring us together, but nowadays people often feel the opposite. We love our technology, but it's leaving us isolated. We're looking at screens, rather than each other.
The spot juxtaposes the emotionless uses of technology with Nissan’s vision of fun, exciting technology. It features the classic ‘50’s tune “Sh-Boom (Life Could Be A Dream)” by The Chords, and was partly filmed in and around Algonquin Provincial Park in southeastern Ontario.
Transfer: Alter Ego Related
Nissan Canada: Teenagers - Nissan Becky
Juniper ParkTBWA
Nissan Canada: Teenagers - Nissan Kevin
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