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Medlife Romania: The Atlas of Illnesses Born Out of Love


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Starting from the universal insight that everything we love might get us ill: from swinging the baby to playing the trumpet, Jazz and Medlife went further on and searched for (almost) all the frequent illnesses born out of love. Jazz put together an actual atlas of such illnesses, but not in the way a medical atlas is done. Instead, choosing to artistically describe the illnesses through poetry and artistic photos and we launched it in an exhibition during Romanian Design Week in 2019. The project was so well received by people that Jazz and Medlife continued in 2020 with a TVC under the same concept.
Agency: Jazz Communication
Credits Other credits

PARTNER: Valentin Suciu

JUNIOR COPYWRITER: Catalina Groza

CLIENT SERVICE: Raluca Craioveanu, Ioana Cadir, Roxana Ionita, Irina Matei

STRATEGY: Andreea Calarasu

ENGLISH BACKTRANSLATION POETRY: Alina Varlanuta

PHOTOGRAPHY: InLowLight Studio

PRINT: Brand Office

ILLUSTRATOR: Alexandru Craiu

Client

MARKETING DIRECTOR: Sorina Diaconu

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