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Top 6: March 25th 2020
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02 Taksi: Half MastTop 6: March 25th 2020
A few years ago, the Finnish government reacted to the arrival of Uber by making a new taxi law. Chaos ensued and even fistfights broke out between cabbies at the taxi poles. 02 Taksi is a new start-up, which provides the taxis of all companies in one mobile app. To highlight how the app has made the physical taxi pole obsolete, 02 Taksi's campaign features a pole with the taxi sign 'half-mast'. The TVC, directed by Vesa Manninen and produced by TBWAScreen, features a bitter old taxi pole reminiscing its good old days. Surrounded by parties and people, it used to be something people could, quite literally, lean on when they felt lost.
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