Alzheimer's Foundation: Beautiful Minds

There's little knowledge about the benefit of coloring for those who suffer from dementia. Although color therapy has been prescribed since the early 1900, coloring is perceived as kid's activity. Knowing that our illustrators throw away hundreds of sketches on a daily basis, we put our creative waste to a good use. We went into our trash, selected 40 unused and uncolored drawings and made them into a coloring book for Alzheimer's.
Agency: Kastner.