Honda Power Products: Power That Lasts

Honda Power Products, has launched a multi-channel advertising campaign to support the launch of their new lawn and garden cordless range. The campaign conveys the relentless, long-lasting power of the Honda cordless products, that also celebrates the energy and passion of the gardeners that use them. The work launched across Europe in March and will run across digital, OOH, press, in-store and at events. Southpaw have worked with Honda Motor Europe for the past 50 years and are their lead strategic creative agency for Honda Power Products. Honda have been producing lawnmowers for over 40 years, and as a result they have grown to be recognised as one of the world’s most reliable garden equipment manufacturers, something which sets them apart from their competitors. Creative focuses on all the people, different environments, terrains, weather conditions and times of the day, that the new cordless range can be used. The tagline: ‘Power that lasts – for the gardener that just keeps on going’ highlights the enduring power of the Honda products and the gardeners themselves.