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Experiential

ITV: Apart. But Never Alone.

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ITV's landmark mental health campaign, created by Uncommon, London, Britain Get Talking, returned to ITV this Saturday following Ant and Dec's Saturday Night Takeaway; bringing messages of support and love to the screen at a time when we have never needed it more and reminding us that talking is so important right now. In light of the numerous challenges posed by the Coronavirus crisis, Britain has never needed to connect more. ITV once again use their reach across the nation, to urge everyone to support one another and keep talking. Just hearing someone’s voice can reduce stress levels. With more of us stuck at home than ever before, speaking to our loved ones is vitally important for our mental wellbeing. Ant and Dec presented their latest episode of Saturday Night Takeaway which drew the duo's biggest-ever audience with an average viewership of 9.5m viewers. After the show, in a bid to keep the nation talking, Ant and Dec reached out directly to viewers through a broadcast on Saturday night – to connect with those who need it most. Viewers were encouraged to pick up the phone, share messages of love and support across social media using the hashtag #BritainGetTalking and tagging @itv. A selection of these moving messages will be played on ITV every day, in an effort to keep spirits high across the country placing people amongst programming throughout the next month in a social first. A valiant act by the broadcaster to keep us all talking, to help improve our mental wellbeing as a nation, especially in these uncertain times. Reminding us that we may be apart, but we are never alone. Honest messages from famous faces have included: Davina McCall, Alex Beresford and soap stars Lisa Riley, Ali Mardell, Sam Aston, Ryan Prescott, Chris Bisson, Dolly Rose Campbell and Michelle Hardwick. Susanna Reid and Gordon Ramsay also wished all mothers, including their own, a happy Mother’s Day on Sunday. These messages will help launch the idea and play out across the network and on social from Monday 23rdMarch.
Other credits

Charity Partners: YoungMinds and Mind

Media Agency: GoodStuff

Post Production: Absolute Post

Sound Design: Wave Studios

Editors: Work Editorial

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