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Top 6: April 1st 2020
Interactive

Gazeta.pl / MasterCard / Storytel: The Future Peasants

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Top 6: April 1st 2020
McCann Worldgroup, Warsaw has relaunched an early 20th century noble prize winning novel 'The Peasants.' The novel is about mans relationship with nature, however during the climate disaster the book became outdated. The WWF prepared a report on the future of the Polish environment which brought together Gazeta.pl, MasterCard and Storytel to rewrite 'The Peasants' and set its plot in an alternative reality, in 2050 launching 'The Future Peasants.' The Novel was published in the most eco-friendly way, as an audio book which was recorded by top actors, journalists and activist. The new novel was illustrated with futuristic versions of the classic 19th century paintings. For each stream of the audio book money was donated to plaint trees all of which provoked a nationwide climate discussion.
Credits Other credits

Junior Copywriter: Zbigniew Marczak

Junior Copywriter: Zbigniew Marczak

Junior Art Director / Designer: Jan Cieślak

Motion Designer: Vladislav Kravets

Junior Motion Designer: Magdalena Bąk

Motion Designer: Małgorzata Wojtkowiak

Traffic Manager: Jędrek Zamorowski

Post Production Manager: Rafał Jastrzębski

Strategy Director: Marcin Samek

Associate Digital Director / PR: Dawid Kaźmierczak

Head Of Social Media: Natalia Żmuda

Craft & Momentum Worldwide: Mariusz Otowski, Radek Florczak, Marek Tomaszewski, Maciej Grzeszek, Dawid Pierzak

Marketing Director Storytel: Jakub Barzak

Project Manager Storytel: Justyna Zarejko

PR Mnager Storytel: Karolina Kawska

Vice President Area Marketing, Central Eastern Europe, Mastercard: Marta Życińska

Marketing Director Mastercard: Jerzy Hołub

Manager, Consumer Marketing Mastercard: Marta Borówka

Marketing Director Gazeta: Michał Rutkowski

Brand Development Director Gazeta: Marzena Szkolak

Marketing And Brand Strategy Manager Gazeta: Bohdan Pękacki

Project Manager Gazeta: Monika Paczka

Author: Cezary Zbierzchowski

Painter: Maja Kobylińska

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