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Top 6: April 8th 2020
TV

Skinny: Chester

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Top 6: April 8th 2020
New Zealand telco Skinny may not have the biggest advertising budgets, a legacy of innovation, or the heft of its beloved competitors in the telco market. But what it does have is an army of customers who love them. So much so, that Skinny has won Consumer NZ’s People’s Choice Award in the mobile category 5 years in a row. These are lovely, happy customers who would gladly recommend Skinny to their friends and/or family. Which is where this Friend-vertising comes in. Considering that word of mouth is 83% more effective than advertising, and that it seems like everyone in New Zealand knows someone who knows someone, Skinny’s new Friend-vertising campaign via Colenso BBDO aims to reach everyone in New Zealand with an ad for Skinny fronted by a person they know. A highly targeted direct campaign that operates at a national broadcast level. The campaign launched last week with the broadcast of 46 unique TV ads, each one featuring completely different talent. 15 unique TV executions ran on the first night alone. Even Hindi, Cantonese, Samoan, and Sign Language versions of the ad are running in prime-time TV slots without subtitles.

To view the full campaign go to - https://campaignbrief.co.nz/2020/03/27/skinny-attempts-to-reach-the-whole-country-with-an-ad-featuring-someone-they-know-in-new-friend-vertising-campaign-via-colenso-bbdo/
Credits Other credits

Skinny:

Ally Young – Chapter Lead – Brand

Hunter Haines – Brand Partner – Social

Frith Wilson-Hughes – Chapter Lead – Social

Janine Casis – Paid Social Partner

Otto Gebhar – Automation Analyst

Steve Imm, – Skinny Product Owner

Krissy Martin – Customer Marketer – Skinny

Shannon Evans – Skinny Mobile Product Owner

Steve Hay – E2E Journey Specialist

Gareth Killip – Chapter Lead – Skinny DevOps

Rhys Huber – Customer Marketer – Trade

Emma Biggs – Legal Business Partner

Ryan Drew – Chapter Lead – Performance Marketing

Media Agency: PHD Media

Trade and Digital Agency: Platform 29

Production Company

Managing Director: George Mackenzie

Production Design: Guy Treadgold

Editor: Simon Njoo

Post Production: Blockhead VFX

Colourist: Pete Ritchie

Online Editor: Richard Betts

Sound Design: Liquid Studios

Sound Engineer: Craig Matuschka

Executive Producer: Tamara O’Neill

Producer: Shirleyanne McDonald-Shaw

Photographer: Troy Goodall, Match Photographers

Retouching: Jason King, SixtyFour

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