Self Promotion: virUS, 1

In response to the urgent need for every single person to unite against the Coronavirus, marketing agency Anomaly has designed a simple and universal rallying cry 'It needs all of us, to save more of us,' along with a series of easy to download campaign assets. Offered for free to any interested institutions, community groups and of course individuals, the ambition is for people far and wide to identify with the call to arms and adopt it at scale. The free 'open-source' assets have been designed to help turbo-charge behaviour change. The downloadable posters and animations are intended to sit alongside any official public messaging - such as encouraging the public to stay at home and to support frontline workers.