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Perdue: A Time Like This


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The VIA Agency has launched its latest work for Perdue Chicken. Given all that’s going on with Covid-19, VIA and Perdue decided to scrap the creative they had planned to launch on March 30th and come up with something new to acknowledge the situation, and in particular thank all of the people who are working overtime to keep the food supply chain up and running during this crisis. VIA quickly decided the best way to send this message was straight from chairman Jim Perdue’s heart, in his words, into his own cell phone. In just a few days, VIA’s team came up with a plan, script, and very unorthodox production plan that included Jim filming the spot himself in 'selfie mode' while VIA directed remotely.
Credits Other credits

Chief Strategy Officer: David Burfeind

Director of Client Strategy: Dan Bailin

Project Management Lead: Mattie Wahosky

Planning Lead: Leo Schwach

Production: Amanda Gray

Production: Sam Peisner

PERDUE

Chairman, Perdue Farms: Jim Perdue

CEO: Randy Day

President, Perdue Premium Poultry: Mark McKay

SVP, CMO and E-Commerce : David Zucker

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