TV ad: Facebook: Never Lost

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Top 6: April 15th 2020

New Droga5 New York campaign for Facebook - "We are never lost if we can find each other.”

Naratated by British poet Kate Tempest using her 2019 song “People’s Faces”, the campaign visualises real stories from around.

On their Facebook page Droga 5 state: "Alongside @Facebook, we’re humbled to honor the solidarity and resilience of so many people coming together during this time."

Mark Zuckerberg launched the film on his Facebook page and said: “We made a short film, Never Lost, to honor the solidarity and resilience of so many people coming together during this time. Thank you to everyone doing your part.”

Community Help has launched as part of Facebook’s COVID-19 efforts to make it easier for people to request or offer help in their communities, such as delivering groceries to elderly neighbours or volunteering to distribute food through local food banks, and donate to fundraisers for relief efforts.

Facebook is starting to roll it out to the US, UK, France, Australia and Canada in the next few days and is working to bring it to more countries in the coming weeks.

Category Online services
Client Facebook
Agency Droga5
Country United States of America
Uploaded 1 April, 2020

Credits

Creative Chairman
David Droga
Chief Creative Officer
Neil Heymann

Other credits

Credits List

Client Facebook, Inc.

Campaign Solidarity

Title Never Lost

Launch Date March 31, 2020

Agency Droga5 NY

Creative Chairman David Droga

Global Chief Creative Officer Neil Heymann

Co-Chief Creative Officer Felix Richter

Co-Chief Creative Officer Tim Gordon

Global Head of Art Alexander Nowak

Managing Director Dan Gonda

Creative Director Jono Paull

Creative Director Dustin Tomes

Creative Director Thom Glover

Creative Director Marybeth Ledesma

Art Director Paul Oberlin

Copywriter Josh Dimarcantonio

Art Director Oscar Gierup

Copywriter Stacy-Ann Ellis

Design Director Maria Wan

Senior Designer Eli Hochberg

Motion Graphics Designer Michael Gaynor

Chief Creation Officer Sally-Ann Dale

Director of Film Production Jesse Brihn

Executive Producer, Film Mike Hasinoff

Producer, Film Carlos Valvidia

Associate Producer, Film Robert Matuluko

Senior Music Supervisor Mike Ladman

Director of Business Affairs Dan Simonetti

Senior Business Manager Paul Van Dorpe

Celebrity Talent Relations Lead Whitney Vose

Traffic Manager Wendy Kaplan

Talent Manager Sunny Valencia

Graphics Studio Manager Nereida Valles

Global Chief Strategy Officer Jonny Bauer

Head of Strategy Harry Roman-Torres

Group Strategy Director Dan Ng

Strategy Director Cathy Song

Senior Strategist Graham Jones

Group Communications Strategy Director Yan Wang

Communications Strategy Director Patrick Fahey

Senior Communications Strategist Christin Wiegand

Group Data Strategy Director Wendy Kong

Senior Data Strategist Daria Koren

Senior Project Manager Simon Jolly

Group Account Director Susan Pratchett

Account Director Gabrielle Barbuto

Account Supervisor Chelsea Elliott

Account Manager Roxanne Alberts

Account Manager Cole Habersham

Client Facebook

CEO Mark Zuckerberg

COO Sheryl Sandberg

CMO Antonio Lucio

Vice President,Corporate Brand Marketing Kate Rouch

Director, Brand Strategy Andrew Stirk

Group Creative Director Thomas Markham

Creative Director Zach Stubenvoll

Motion Designer Jerod Wanner

Director, Brand Programs Mayumi Matsuno

Global Director of Brand Marketing Jasmine Summerset-Karcie

Marketing Program Manager Kaitlin Giannetti

Marketing Manager Gregory Paige

Brand Strategist Josh Cleveland

Marketing Insights Director Rick Malins

Marketing Research Manager Jenn Dahm

Marketing Researcher Amy Huang

Marketing Researcher Lia Breunig

Director, Communications Planning Radhika Narang

Communication Planning Manager Dani Nichols

Brand Communications Lead Lisa Stratton

Executive Producer Julian Katz

Executive Producer Maresa Wickham

Business Affairs Manager Lauren Judelson

Business Affairs Manager Kirsten Housel

Editorial Second Child

Managing Director Scott Chinn

Editor Nina Sacharow-Taylor

Assistant Editor Emily Brennan

Assistant Editor Jeff Leiser

Assistant Editor Phil Serzo

Senior Post Producer Sari Resnick

Post Production Blacksmith

Colorist Mikey Pehanich

VFX 2D Lead Iwan Zwarts

Executive Producer Charlotte Arnold

VFX Senior Producer Bindy St. Leger, Ashley Goodwin

Compositors Ben Kwok, Robert Bruce, Jacob Slutsky,

Daniel Morris, Yebin Ahn

Music

Poetic Song People’s Faces

Artist Kate Tempest

Sound Wave

Sound Designer & Mixer Aaron Reynolds

Executive Producer Vicky Ferraro

Facebook: Never Lost

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Facebook: Never Lost

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