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Unlockers: Emily Sofia. 3 years old. Killed by 10 shots while leaving a snack shop.


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The Symphony of Violence,
The least pleasant song to hear.

Background
Violence in Brazil is spreading like an epidemic. Every 10 minutes a person is murdered in the country, a number bigger than the Syria and Iraq war.
Last year Brazil murdered more than 59 thousand persons. A number bigger than US, Canada, Europe, Australia and part of Asia together.
It's time to make brazilians get out of inertia.

Idea and Execution
We decided to make people listen the violence.
we produced a song that born from shot posters, experimental sounds, low frequencies like infrasounds and gregorian chant. The union of all of these sounds provoke anxiety, fear and anguish.
Before we finish the symphony, we presented the idea to Matt Sorum - ex-drummer of Guns'n'Roses and he join us playing the drumms of our song.
We made an experimental symphony born out of the real violence.

Strategy and Results
The Symphony of Violence were aired in different online and offline platforms.

Thousands of people shared our campaign on social networks.
+ 200 media vehicles covered the campaign in Brazil.
After 24 hours of the campaign launched, the microsite achieved +2M views.
But we are still waiting the answer of the Minister of Public Safety.

While you are reading this board, a person is about to be murdered in Brazil.
How long are we going to hear such stories?
Visit sinfoniadaviolencia.com and help to change this situation.
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