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IKEA Singapore: Make Home Count
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IKEA wants to thank everyone who is staying home and playing their part to keep the world safe. And what better way than through a film, made entirely from home? The film celebrates the simple joys that come with making home count – like making cuddles count, making playtime count and making working from home count. In a new reality of social distancing and legal health obligations to stay home, TBWA Singapore rallied their agency to capture and share their life at home as it is – true to its raw and authentic nature. The result a charming home-made film shot, edited and produced in homes across Singapore.
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