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LATAM Airlines: Further, Together
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After announcing several actions to support society, LATAM Airlines launches its new corporate campaign, reinforcing the importance of social isolation at this time. With an emotional and hopeful tone, the piece of work has as its key message "we are further from each other. But together for something much greater" and asks to the passenger to stay home, looking at the horizon from their balconies, yards, gardens or windows, while the airline goes on with actions such as taking the health professionals to regions where they are needed or to transport families abroad back their homes. The creation is by Graphene, customized team of talent and resources which is part of Interpublic Group (IPG), and led by agencies such as McCann Worldgroup and Mediabrands.
At the end of the message, the company highlights its commitment and inverts the signature from “Together, Further” to “Further, together”, stressing the need of physical isolation, but supportive at a so delicate time.
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