Radiocentre: Business as Usual

Radiocentre, the industry body for commercial radio, is launching a new ad campaign amid the coronavirus outbreak to encourage advertisers to continue investing in the medium. The spot focuses on radio being the medium where brands can reach audiences in a crisis, through ads that can be created and recorded quickly and cost-effectively, even when working from home. With the tagline 'Business as usual, even when it's not business as usual', the creative acknowledges the companies that are still operating, and need to communicate with their customers.
Agency: Radioville

It offers radio’s help, before reminding listeners that the medium is playing a key role in keeping the UK informed and entertained in the current climate. It adds that modern technology means that, even under lockdown, ads can be made and broadcast safely, in only a few days. The ‘Business as Usual’ spot aims to help promote radio to brands able to advertise in these difficult times. It comes alongside the launch of a coronavirus hub on Radiocentre’s website, providing support and updates for both advertisers and members. On the hub advertisers will find a new Rescue Remedy paper, which offers four markers to help advertisers use radio during this unprecedented national emergency.