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Women’s Aid Federation of England: The Lockdown


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Women’s Aid Federation of England – the national domestic abuse charity – has launched ‘The Lockdown’, a chilling campaign raising awareness of the increased dangers of domestic abuse during the Covid-19 lockdown period. The work, by ENGINE Creative and production company Knucklehead, draws attention to the empty streets and public spaces throughout the UK whilst the nation is on lockdown to prevent the spread of Coronavirus. During this period, domestic abusers and their partners are self-isolating together at home, and there are real concerns that households living together in close proximity for extended periods may see an increase in abusive incidents. Covid-19 will not cause domestic homicides – only abusers are responsible for their actions – but the pandemic does, however, threaten to escalate abuse and close down routes to safety for women to escape. Between 26th March and 1st April, Women’s Aid experienced a 41% increase in users visiting their Live Chat site, compared to the previous week, with a marked increase in visitors across all digital support services. The Women’s Aid Covid-19/Coronavirus advice page for survivors has had 27K page views since its launch.
Credits Other credits

Head of Film: Melody Sylvester

Assistant Producer: Olive Andrews

Client MD: Emma Marsland

Integrated Project Director: Liz Boothby

Senior Account Director: Rosa Stanley

Account Executive: Stephanie Coyne

Senior Strategist: Katherine Morris

Influencer Strategist: Gemma Glover

Sound Design: Ben Leeves

Audio: Jungle Sound Studios

Post-Production: Cut + Run

Editor: Rebecca Luff (Cut + Run)

Post-Production: The Mill

Colourist - James Bamford (The Mill)

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