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Integrated

City of Chicago: We Are Not Playing


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“We Are Not Playing” is an integrated initiative, created in partnership with the City of Chicago and FCB, that leverages the influence of Chicago’s professional sports teams and their players to drive compliance with the statewide Stay at Home order, directing residents to keep themselves and their neighbors safe from the spread of COVID-19 by staying home.

Each of Chicago’s hometown professional sports teams – including the Chicago Bears, Blackhawks, Bulls, Cubs, Fire, Red Stars, Sky, White Sox – signed on to the initiative. With a consistent thread of design and message, the campaign is a message of unity through the city’s on-the-street assets, the far social reach of Chicago’s sports teams and their players’ influence.
Other credits

Agency: FCB

President, FCB Chicago: Kelly Graves

Chief Creative Officer, FCB Chicago: Andrés Ordóñez

EVP, Director Production - NA: Kerry Hill

VP, Creative Director: Brian Wood

Creative Director: Mike Beamer

Associate Creative Director: Mitch Chmielarz

Senior Copywriter: Anastasia Kelly

Senior Art Director: Jason Getty

Art Director: Eleana Daniel

Art Director: Armon Mayo

Copywriter: Jack Rogosin

Copywriter: Sean Broderick

VP, Director of Production: Joe Tipre

Producer: Sandra Sanchez

Director, Digital Product Analysis and UX Design: Michelle Oben

Associate Director, Project Management: Melissa Gonzales

Account Supervisor: Courtney Belcastro

Social Manager: Brandy Francis



Lord & Thomas:

VP, Studio Director Roman Mendez

Sr. Editor: Steve Mach

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