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Jeep: The Great Indoors 'Utensils'


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With travel bans in place across Australia, caravan parks closed and most of the population in lockdown, many Australians have had to put their Easter holiday plans on hold. So to help remind drivers that the best destination to be right now is at home, Jeep and Cummins&Partners, Melbourne have launched a social campaign encouraging Australians to find their inspiration indoors, by creating the iconic Jeep grill out of everyday objects in their home.

Since launch, the campaign has been adopted by Jeep US, Jeep India and Jeep NZ, with families from across the globe posting their creations online.
Credits Other credits

Client: FCA Australia

Marking Director: Tom Noble

Senior Brand Manager: Rachel Semmens

CEO: Kevin Flynn



Rollout of social campaign: Digitas

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