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Channel 4: We Need Your Buttocks

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Channel 4 today reveals its brand new #StayAtHome campaign set to launch across Easter weekend and created to amplify the important public health message to Stay Home, Save Lives. A series of 10 second, fly-on-the-wall style films, self-shot by a host of well-known Channel 4 faces reveal the celebrities carrying out mundane tasks at home during lockdown. These include Jon Snow ironing his ties, Big Narstie mowing the lawn, Scarlett Moffatt pairing her socks, Katherine Ryan ‘painting’ a self-portrait, Joe Lycett cleaning the kitchen cupboard, Krishnan Guru-Murphy sharpening pencils and more. The short films are aimed particularly at hard to reach young male viewers and will launch on Friday night in ad breaks during the broadcaster’s smash-hit Gogglebox, which attracted its biggest ever live audience last week averaging 4.3 million viewers. In addition, a new cheeky Channel 4 brand film encouraging viewers to stay at home features the voice of comedian Matt Berry crying “Britain! When was the last time you did something that really mattered, with your arse? We need your buttocks. No ifs. Just butts. Because we’ll beat this faster, clenched together, on the sofa.”
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Head of 4creative: Lynsey Atkin

Designer: Aimi Awang

Group Business Director: Matt Berry

Head of Production: Miketta Lane

Editor: Kelly Lacroix

Online: Dean Wyles – Envy Post

Audio: Rich Martin – Envy Post

Post Production Producer: Peter Winslett

Chief Marketing Officer: Zaid Al-Qassab

Marketing Manager: Laura Woodcock

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