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CLiQQ by 7-Eleven: LoadTo_Smile3


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With most of the country subjected to enhanced community lockdown in light of the COVID-19 pandemic, 7-Eleven Philippines' loyalty program CLiQQ wanted to offer a bit
of fun. Enter LoadTo, CLiQQ's seasonal in-app game that offers users essentially an assured "win" (rebates, rewards, and a raffle entry) every time people play. CLiQQ came up with visuals appropriate for the lockdown situation; homebound people with
smiles humorously shrunken down to visualize the bit of fun LoadTo offers by playing it.
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