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Tesco: Your Food Love Stories
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Tesco is encouraging the nation to create and dedicate a special dish to a loved one and share it on social media. The latest campaign from the nation’s biggest supermarket, which launches on TV and social media today, features real members of the public dedicating the food they love to the people they love. History has proven the powerful role food can play – it’s not only physically nourishing, but mentally too. And now, more than ever, we’re seeing just how big of a role food can play in society, both comforting us and connecting us. As part of the campaign, Tesco is inviting people to film and dedicate their own Food Love Story, sharing it on social media using the hashtag #FoodLoveStories. The film, which launches at 9pm tonight on ITV, is supported by a digital out-of-home campaign, celebrating key workers up and down the country. The entire campaign, created by BBH, was produced in accordance with Covid-19 safety advice and was turned around in under 10 days. The media planning and buying was handled by MediaCom UK.
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