Cerveza Patagonia / Earth Day: The Great Indoors

This week marks the 50th anniversary of Earth Day, but for the first time in this day’s history, Earth lovers can actually do more good by staying indoors. We’re not hiking, biking or climbing – at least not outside. Cerveza Patagonia is and always has been a beer brewed for the outdoor adventurer, the nature lover and Earth Day enthusiast. But this year the brand is encouraging people to bring The Great Outdoors, indoors with its new “The Great Indoors” campaign. Through just released, one of a kind creative, the brand will share ways people can enjoy their favorite outdoor adventures indoors such as bathtub diving, bed camping, living room climbing, stovetop s’mores and window gazing. The campaign, which includes the hero content and short-form tutorial style content, is now live and will run across TV, digital and social media.