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Duluth Trading Company: The Wayforgers
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Duluth Trading Company is launching 'Wayforgers,' a new national brand campaign, and positioning, promoting its successful Duluth Trading Women's business. The ‘Wayforgers’ platform celebrates real women who forge their way in the world by building boundlessly, dreaming wildly and making bravely. To help bring the concept to life, Duluth Trading's longtime agency of record, Planet Propaganda, enlisted renowned commercial and film director, Rachel McDonald, whose work includes acclaimed short films 'Uganda: Friends of the Gorilla' and ‘Thirst’ as well as award-winning campaigns for the likes of Facebook, IKEA, BMW and Microsoft. Together, along with a majority female creative and production crew, they created an anthem spot bringing 'Wayforgers' powerful stories to life. The new branding campaign will feature Duluth Trading's best selling products, like Fire Hose Pants and No Yank Tank, standing up to the demands of the women who wear them - tattoo artists, pilots, dirt bikers, potters, ranchers and more.
Partner/Managing Director: Shawn Lacy Related
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Duluth Trading Company: The Wayforgers
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