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Furphy Refreshing Ale: Furphy Friday


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Furphy Refreshing Ale will bring mates back together for a yarn with the launch of its virtual pub this Friday night, and you’re invited. Furphy Fridays will be open for an hour from 5.30pm AEST every Friday night from 24 April – 29 May. Each Friday, the virtual pub will host up to 1,000 people who will be able to share a beer and a tall tale with some familiar faces around a virtual wooden pub table. Pubs, bars and clubs are at the heart of communities right across the country. While they are temporarily closed, Furphy Fridays will give people the chance to revisit the comforting normality of Friday night pub-life. The inaugural virtual pub experience will be hosted by actor, author, host and comedian Matt Okine, and Australian cricketer Aaron Finch, giving people the chance to experience some of the things we miss most about Australian pubs at the moment. Each Friday will see a different celebrity bartender drop in to hang out and tell some tall tales.
Other credits

Media Agency: UM

PR Agency: Liquid Ideas

Brand Director: Mal Eadie

Brand Manager: Samantha Russo

Assistant Brand Manager: Kayla Dryden

Creative Strategy Director: Kyle Hugall

Media and Comms Manager: Elizabeth Bold

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