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Honda Moto France: Lockdown, 4
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In these difficult times – usually marking the beginning of a new season in dealerships and on the roads – bikers are forced to stay at home and limit themselves to essential rides. So, Honda Moto France decided to speak to its community. Riders, we know how you feel these days.With this series of positive messages, Honda Moto France shows that they understand how bikers are feeling in times of a lockdown, inviting them to stay home and stay safe and dream of better days on the road. A social media campaign developed by DDB Paris and released in France from 20 April to 2 May, through around ten posts, stories and downloadable wallpapers/ screensavers on Facebook and Instagram.
Brand Management : Fabrice Recoque, Sébastien Pernel, Valérie Larousse, Laura Henimann Related
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