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Adidas: Ready For Sport

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Adidas' latest campaig, 'Ready For Sport' has been created with stock footage and existing campaign imagery, with the script read by NYC rapper Princess Nokia, who delivers the powerful “We will ___ again” device. Adidas Instagram stickers have also been created, inviting people to post online about what activity or sport they’re looking forward to experiencing again. The final product aims to rally Adidas’ global audience of vertical and versatile athletes – reminding them just how incredible sport is going to feel when it returns, and therefore how essential it is for us all to be ready. Unlike other current Covid-19 campaigns, 'Ready For Sport' aims to be an inspiring and optimistic rallying call for people everywhere to look forward and imagine how incredible sport is going to feel when this is over.
Credits Other credits

Account Manager: Lottie Tonks

Agency Producer: James Plaxton

Agency Producer: Ollie Rushton

Agency Producer: Annabel Singer

Design Director: David Missen

Designer: Jess Leonard

Editor: Iain Finlay

Editor: Andy Sowerby

Managing Partner: Nico Tuppen

Music: Wake the Town

Post production: POPs Productions

Production company: POPs Production

Senior Account Director: Simone Botherway

Senior Planner: Rory Natkiel

Social Marketing Manager: Sophie Tyler

Sound: George Castle

Voiceover: Princess Nokia

Voiceover: Gary Cohen

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