Clorox/Glad: Tie Your Bag

Who would have thought that one day, taking out the trash would be the best moment of the day? Many people are now using this time as a new form of entertainment; an opportunity to dress up. So, as a brand that exists to keep people Glad by bringing happiness to the trash experience, Clorox Glad partnered with FCB to encourage this weirdly joyous moment. Introducing #TrashDayCostume - an influencer activation that encourages people to join the fun. Glad partnered with influencers to help spread the word and happiness, including Lucie Fink, who even put on her wedding dress for the special occasion! While taking out the trash has turned into a fun experience, it’s important to remember that sanitation workers put themselves in high risk situations every day when collecting our trash. To show support and gratitude, Glad and FCB created a 'Thank You' video for TV and online in hopes to spread a little joy to these essential workers. Further, Glad partnered with the Solid Waste Association of North America (SWANA) to launch a fund financially supporting sanitation workers affected by Covid-19. In working with SWANA, the brand learned that people aren’t tying their trash bags, putting workers at higher risk. In response, Glad and FCB created a 'Tie Your Bag' social video to raise awareness.