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Worldwide Olympic and Paralympic Partner Toyota: Heroic Medal
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On 30th April, 'Heroic Medal', The&Partnership's inspiring new spot for Worldwide Olympic and Paralympic Partner Toyota, will launch across the brand's social channels. In light of the ongoing Covid-19 lockdowns across the world, and as a response to the postponement of the 2020 Olympic and Paralympic Games previously scheduled to take place in Tokyo this summer, 'Heroic Medal' temporarily shifts Toyota's attention and support away from podium places and feats of athleticism to instead focus on the frontline heroes of today fighting round the clock to keep us all safe in the battle against the current global pandemic. The ‘Heroic Medal’ campaign is a thank you message from Toyota and all of Toyota’s employees to these frontline heroes for their instrumental work, rightly pointing out that each and every one of them deserves a medal.
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