Red Cross: Kindness Will Keep us Together

Since the beginning of lockdown, an estimated 43 million people across the UK reveal they have done something kind to help others, according to research carried out by the British Red Cross. To say thank you to this incredible number of people, the British Red Cross has taken over the iconic Piccadilly Circus billboard, illuminating the West End of London.

There has been an outpouring of kindness across the UK; with almost 80,000 people signing up to volunteer with the British Red Cross and supporting some of the most vulnerable people during the crisis. Millions more have been performing incredible acts of kindness in their communities.
Agency: VCCP, London

Some of these wonderful actions include handwritten letters to friends and family, providing icing sugar and flour to a neighbour to make a birthday cake, and children drawing pictures to stick to their wheelie bins to cheer up refuse collectors. Someone even went through their entire address book and called anyone they thought could be lonely. Since the beginning of lockdown, an estimated 43 million people across the UK reveal they have done something kind to help others, according to research carried out by the British Red Cross. To say thank you to this incredible number of people, the British Red Cross has taken over the iconic Piccadilly Circus billboard, illuminating the West End of London. There has been an outpouring of kindness across the UK; with almost 80,000 people signing up to volunteer with the British Red Cross and supporting some of the most vulnerable people during the crisis. Millions more have been performing incredible acts of kindness in their communities. Some of these wonderful actions include handwritten letters to friends and family, providing icing sugar and flour to a neighbour to make a birthday cake, and children drawing pictures to stick to their wheelie bins to cheer up refuse collectors. Someone even went through their entire address book and called anyone they thought could be lonely.