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NatWest: Donation Doubler

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The NatWest Group has responded to the National Emergencies Trust (NET) Coronavirus Appeal to provide support to those affected by the Coronavirus outbreak with its Donation Doubler campaign. The campaign is now live on social and TV. The National Emergencies Trust Coronavirus Appeal was launched in March by Prince William, Duke of Cambridge with the money raised being distributed to those who need it most, through a number of charitable organisations across the UK. The&Partnership's new campaign for the NatWest Group emphasises the incredible difference we can make to our communities when we pull together. The campaign asks the public to give what they can to the National Emergencies Trust, promising to match every donation pound for pound, with the overall aim of raising £10 million. NatWest Group ambassadors Michael Vaughan, Ebony Rainford-Brent and Dylan Hartley all feature, as well as NatWest colleagues, including CEO Alison Rose, members of the public and a food bank worker.
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Planning Partner: Rebecca Munds

Senior Planner: Flora Proudlock

Managing Director: Gary Simmons

Business Director: Alison Tidman

Senior Account Manager: Joanna McClatchey

Head of Film and Creative Services Hub: Steven Rawlinson

Editor: Simon Blakeley

Editor: Ewan Fletcher

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