#BusinessAsUnusual: #BusinessAsUnusual, 2

From butchers and bakers, to candlestick makers, and everyone else in between: Clear Channel UK is proudly offering 250 free of charge digital Out of Home campaigns to the UK’s local business owners that have worked tirelessly to support their local communities throughout the Covid-19 pandemic. The initiative – #BusinessAsUnusual – has been set up so that the neighbourhood business owners, who’ve worked hard to adapt and continue trading, can drum up some new trade. They’ll have the opportunity to broadcast new opening hours, deliveries, takeaways and the many other imaginative ways that they’re operating to keep offering products and services. Clear Channel’s 2300+ screen strong Adshel Live (digital six-sheet) network will host the local advertisements, playing them on screens within a mile radius of the local business. As many local businesses won’t have the facility to create their own advertisements for the screens, Clear Channel is offering design support to bring the free campaigns to life if required. Business owners will simply be able to share an image and the words to be used, and the team will do the rest. One of the first businesses to join the initiative is The Griffin pub in Brentford. The pub has adapted to keep its kitchen open and offer takeaway meal services four days a week, including a Sunday roast.